Analyzing Analytics

Looking at the analytics provided to me from a company I am working with, I was able to pull some information to see what direction they should be going in.

Overall, the company is going in a great direction. There are quite a few likes and a large area of growth possible through Friends of Fans. There are also quite a few posts that had a higher virality percentage.

Starting on May 21st, the company got much more views and shares from the posts. So, what instigated that? Looking at the analytics, you can see that when wording was used as a call to action, there was a higher response rate.

Screen Shot 2013-11-03 at 10.15.25 PMSpecifically when people were asked to “Join us” or “Join in”. Both of those posts on May 29 and May 28 received a high engagement rate, they had a high “reach” amount and had “people talking about this” on the higher side. The best post was on June 2, and a big part of the reason for virality is due to the fact that people want to connect with the fact that on June 2 it was National Cancer Survivors Day. People like connecting to things that they have experienced in their own life. People also like to seem altruistic and like to post and share items that promote that concept of themselves.

Seeing how many people have responded to the call to action posts, more posts on health and wellness would add to the overall theme of the business. By providing information on physical fitness and wellness, it would be a great public service as well as a way to find more customers. I would also suggest posting pictures on their website or blog page and then pinning the pictures directly from that page to the Pinterest page. This way when someone wants to take the time to link back, they can see what the blog or website page looks like. This is a technique that I think a lot of companies could utilize more in order to gain more followers and more views to their page.

Screen Shot 2013-11-03 at 9.57.30 PMAnother way that I think this company could improve its ratings is by breaking down the language barrier. On the right there is a snapshot look at how many languages are being spoken. I think that adding a secondary Facebook page in Spanish with the same posts, just in Spanish may be useful. This way the company can reach out to a wider demographic. Taking a look at the graph below, you can see that Florida was the third largest state with a Hispanic population in 2011. If the company can reach out to this growing population they will increase their demographic and customer base.

Screen Shot 2013-11-04 at 9.40.52 PMBy combining posting more call to action posts and developing a second page in Spanish, the company can grow its friends and fans and gain more notoriety in doing so. Another reason that reaching out and getting a bigger fan base may help is by gaining more emails for the bi-weekly newsletter. This can really help with a higher percentage of email opens since it will be a more concentrated group of people who sign up for the newsletter. Screen Shot 2013-11-04 at 9.57.42 PMAs you can see by the above graph, there is a high number of deliveries, but not a high open rate. By opening up an opportunity for more people to sign up for the newsletter, they can gain more opens which will help them get more click throughs back to their website, Twitter, Pinterest and Facebook. Another thing they should be working on is linking their weekly newsletter into their Facebook and Twitter page so that it can be read on both social media platforms. By doing that, they can also try to gain more emails with a call to action.

The company will gain more likes and emails by doing all of these things. These will assist with them getting a better word of mouth reputation as well. In doing so, they can become a higher respected company when it comes to wellness. Realizing that marketing and outreach to people is never just a one step process, the whole concept can seem daunting. I always recommend making small changes so that people who are used to what you have been posting and the consistency of the posts don’t feel bombarded. A company wants to get more likes, not get rid of the ones they have. I think the consistency that this company has been posting with has been great and has helped them a lot. It can only help the company go farther.

Advertisements

How Biznik Can Help Your Business

Screen Shot 2013-10-08 at 10.24.20 PMThis week, we are learning about industry-related social networks. Sound confusing? Yea, I was too. So I did some research and here is what I learned.. An industry-related social network exists to assist people in one industry in communicating and connecting with other professionals or people who are interested in the same thing. There are lots of different kinds of platforms, one for practicing physicians, one for lawyers, one for cyclists, you get the idea.

The one I looked at is called Biznik and it is a site for small business owners. Just looking at the site and the motto, I am beginning to think this is a great idea. How nice would it be for people who are going through the same thing to be able to advise each other and help each other through hard times. Screen Shot 2013-10-08 at 10.28.57 PMHere is just a quarter of the list of all the different options and how many people are a part of each specific category.

I think this is such a great concept, as someone who is beginning my own small business I am thrilled that I can find more people in my field that I can connect with and try to learn from. This platform has lots of different possibilities, however I think that more things could be explored.

I do think that this platform needs to be publicized more, until this class I didn’t even know that this platform existed and as someone who is studying social media I would hope that I would know about innovative ideas like this. I do think that more publicity would help this platform grow extensively. Another part of the platform that could be extended is the fact that at this point only major cities are listed, so I feel like a lot of the community isn’t being reached.

Something that is great about this article is the fact that people are writing articles and reaching out to each other and connecting. For instance, here is a great article about how business owners can react, “When Someone Says They Don’t Have the Money.” This is an article that was reviewed as a 9.1 out of 10, and read 3,564 times. That kind of information is very helpful, it doesn’t matter what kind of business you are in, if you are a consultant, at some point or another people may try to get out of paying your fees. Articles like this can really help people have the right responses ready to go so that they aren’t fumbling for words, and can maintain their confidence in themselves and their business.

Biznik has been growing in popularity since its inception in 2005. There are various articles talking about how great a platform it is, and how it truly leads to one on one networking with other business owners. Here is one article from Squidoo, one from SmallBizTrends, and one from Meylah, just in case you think I may have had the kool-aid.

The article from SmallBizTrends talks about how by using Biznik, people were able to meet up and connect socially at events in order to network with other people. It is a great idea to help business owners who are local to the same area have the ability to connect and meet up. This could lend itself to business owners meeting new people, being able to get more people on email lists, gain more social media followers, and even possibly work at different relationships with different businesses based on interests. For instance, someone who sells pastries and is looking to expand may be able to drop off items at a store that sells other items in order to gain visibility in the community if the two business owners can work out a reciprocal deal. I see a lot of possibility for growth in this platform as it become more popular and gains notoriety, I for one will be joining today.